The Family Project

The Silver Dollar City Foundation in Branson, MO had a desire to see families thrive in their city. They saw the divorce rate climbing, debt rising and families falling apart all around them. We partnered with them to see if we could help make a difference.

The idea was to create a city-wide initiative that raised awareness and presented a message of hope. The last thing we wanted to do was pass blame or shame. From that PSA campaign, we partnered with schools, churches and organizations to retarget viewers with specific events and classes around the city focused on marriages, debt reduction or family flourishing. This initiative is still ongoing with more and more organizations joining under the same mission of seeing families in their city thrive.